Take Control of Your Data
Consumers can interact with your brand across multiple channels every day. Marketers have to collect, organise and maintain information about every interaction if they want to build lasting customer relationships.
Collect and centralise all marketing data from any source or format, bringing a single view of your customers together across all marketing touchpoints
Organise and structure all your marketing data visually so you can easily view and control high volumes of complex customer information
Build data-driven campaigns across channels
Delivering the right message at the right time to your most valuable audiences is the key to deepening customer relationships. By designing smart audience segments and dynamic campaigns, every campaign you send can speak to individual customers.
Use drag-and-drop segmentation tools to create sophisticated audiences from millions of records in seconds
Build and deliver campaign messages at enterprise scale and maximise customer engagement with dynamic content and personalisation
Create campaigns for any channel quickly and effortlessly with reusable assets, including audience segments, content blocks and creative
Use the Programme Designer to lay out customer experiences visually and create smart rules to automatically trigger interactions across channels like email, SMS, push and direct mail
Optimise campaigns before sending with responsive previews, content proofing and automatic A/B testing
Allow distributed marketing teams and franchises to interact with local markets with dynamic, on-brand marketing using our Distributed Marketing tool.
Reporting & Insights
Understand the impact of your marketing
For modern marketers, understanding how campaigns drive business outcomes and improve the customer experience is a critical responsibility. It’s also the key to building even more engaging campaigns in the future.
Use a visual reporting toolset to track the performance of cross-channel campaigns in real time
Identify which programmes, audiences and messages deliver the highest customer engagement so you can allocate resources where they have the most impact
Share reports and dashboards easily and directly from the platform, creating custom views to keep different stakeholders updated on campaign progress